Basic SEO is the normal and the most generally used Search Engine Optimisation around. Most website frameworks or Content Managment Systems like WordPress have this type of SEO pretty much waxed. Below I’ve given some examples of Basic SEO.
Content is King
No one what’s to go to a page and not find what they are looking for. Provide exactly what people are looking for and they will keep coming back for more. Make a mistake and people will not recommend you or your service. People are critical but appreciate good content that helps them achieve what they need to do.
I can’t express Value and Trust enough. At the same time targetted is my formula for content.
Search Engines just want to provide the best result to the user that is looking for something. So basically if you use SEO to create greater value for your clients then Search Engines will boost your rank more people will visit and your rank will grow even more.
The more value you give the more everyone will love your company and brand. And keep coming for more, There for not only once off sales but recurring sales.
Great SEO will either sell your products and bring you income or if you are in the service industry it will attract the right target audience and send your sales team easy leads to convert.
Attract the Right People
A person looking for your product or service would be the right person to visit your website. Also, keep in mind your website is for those that are looking for your product or service and not you. The first thing you need to do is to be found in search engines, this is done by making sure you display correctly. Known as Page Titles and Meta Descriptions. Below is an example of mine.
You will notice there are no dots on the end or any words cut off, also it is clear what is offered. This example shows the Page Title in purple the link in green and the Meta Description in dark grey text.
Always be Closing
Make sure you don’t have random pages and the pages you do have the need to close the deal. The more helpful and useful your website page is the better the results.
A top tip would be to provide and contact number, email address and even a contact form if you are a service business. If you are an online store make sure all your pages flow well and your product converts a viewer into a buyer.
Answer all the questions, build trust and tell the person what to do next. Yes, if you are not indicating the next step then the user might not go where you would like them to go. Like buying your product.
Create Social Profiles
Having links back to your website is rather important. The best way to start is to create all your Social Networking profiles. Like the ones below:
There are way more but this is a good place to start. This helps when you create content and share it on your Social networking websites this creates links back to your website. What’s more, you are introducing your business or products to others. Make really good content and it could go viral.
Making sure you can track your SEO growth
Knowing your numbers is most important, and not knowing your numbers to getting wrong data will not help you are all.
Here is some step to step of guides on what you need to have setup for monitoring your website:
Reach more people with Accelerated Mobile Pages
The faster the better for mobile, by creating an AMP or Accelerated Mobile Pages will allow you to reach more people. AMP pages are rather small, all your content is cache on CDN’s around the world. This allows you to load a website on your mobile rather fast. there for serving your content to users effectively allowing for better results.
Have your website viewable when your off line
What if I told you that if you view this page and your disconect off the internet you would still be able to read this page and even view other pages on my website that you have viewed before all wile you are not connected. Come on give it a try.
This is great for people that have a website that uses have bad internet connection, this will allow them to still get the infomation even if they are have no mobile data or our of range of there wifi.
I am always keeping up to date with the trends of Local SEO. This is all about your location, giving your results near you. This allows you to find what you are looking for around you. Imagine if a person looking for your service or product had to be just out side. Whats more, What if they were searching for your service on their mobile, how sad would it be if they were not told by Google Maps that they just need to step inside to find what they need. I would highly recommend setting up Local SEO even if you don’t have a store or an office. Below are some examples of Local SEO you may use every day.